Fixed-scope offer · $1,500
The Lead Qualifier
Custom lead scoring and enrichment — fixed price, five days
AxisForge Labs builds a webhook-to-Slack lead qualifier for B2B revenue teams: real-time enrichment, ICP scoring, and AI-drafted first emails for human approval. $1,500 fixed. Five business days from deposit. Written scope before engineering starts.
- Investment
- $1,500 fixed
- Timeline
- 5 business days from deposit
The Lead Qualifier walkthrough
Product walkthrough
Who this is for
B2B SaaS founders and revenue ops leads who outgrew Zapier/Make but do not want a $400/month Clay stack or an open-ended agency retainer.
What you get
- Webhook on your demo signup or Typeform (single source)
- Real-time lead enrichment via Clearbit and/or Apollo APIs
- Custom ICP scoring against your criteria (firmographics + role fit)
- AI-drafted personalized first email per lead
- Slack DM with draft for one-click approval
- Push to HubSpot, Pipedrive, or Attio (one CRM)
- Written scope, 50% deposit, recorded handoff walkthrough
What you don't get
Scope firewall — additions require a separate change order after kickoff.
- Frontend dashboard (data lives in Slack + CRM)
- Multi-user collaboration or role-based permissions
- Multiple webhook sources (one form only)
- Outbound sequencing beyond the first draft email
AxisForge vs agency vs DIY
| AxisForge Labs | Agency retainer | DIY no-code | |
|---|---|---|---|
| Price | $1,500 fixed, scoped upfront | $8K–$25K+ retainer or T&M | $200–$400/mo SaaS stack + your time |
| Timeline | 5 business days | 6–12 weeks discovery + build | Weeks of glue-code debugging |
| Scope | Frozen after kickoff — in/out in writing | Often expands mid-project | You own every edge case |
| Handoff | You keep code, accounts, and API keys | Varies — often vendor-hosted | Fragile no-code chains |
FAQ
- How is this different from Clay or Apollo sequences?
- Clay and Apollo are powerful but generic. We build a workflow tuned to your ICP rules, voice, and CRM — one fixed price, you own the code, and there is no per-seat SaaS bill stacking up.
- What do I need ready before kickoff?
- Your ICP criteria (employee band, titles, geo), API keys for enrichment tools you already use or want us to wire, one form/webhook source, and Slack + CRM access for integration.
- Can we change scope mid-build?
- Scope is frozen after kickoff and deposit. Additions are a separate fixed-scope change order — that is how we protect your price and our delivery date.
- What if it takes longer than five days?
- We scope conservatively. If we miss the agreed delivery window due to our side, we do not invoice the final 50% until the definition of done is met.
- Do you sign NDAs and work in our repo?
- Yes. We can work in your GitHub org or hand off a clean repo. NDAs are standard for revenue workflows.
- Is this a good fit for enterprise procurement?
- Best for teams that need a clean quote and definition of done without a six-month RFP. We provide written scope suitable for internal sign-off.
Related case study: Full delivery narrative · Not sure which tier?
Book a free intro call
15 minutes — confirm fit, walk scope, recommend tier if different.